my portfolio is having a face lift 💆🏻‍♀️ please reach out for more info ✉️ thank you! 🙏🏻

my portfolio is having a face lift 💆🏻‍♀️ please reach out for more info ✉️ thank you! 🙏🏻

Hi, I’m Joann! 👋🏻

I’m a researcher & product designer.
It’s very nice to e-meet you!

🙇🏻‍♀️

I design and research because I believe in the power of truly understanding people. To design and research is to be a lifelong learner.

It's how I practice empathy at scale—by listening deeply and building with their best interests and needs at the center.

my portfolio

  • here are some nice things some people have said 😊

  • Joann is an outstanding professional. It was my pleasure to collaborate with her at Citi, where her excellence in end-to-end mixed-method research truly shone. Joann consistently impressed us with her exceptional communication skills and can-do attitude. She played a pivotal role in numerous research initiatives across diverse product teams, showcasing her unwavering dedication and problem-solving skills. In addition to her professional skills, Joann is an amazing person to work with on every level. I wholeheartedly recommend her and am grateful for the opportunity to work alongside such a talented and authentic individual.

    - Stacy W.
    Senior Researcher at Google, Ex-Apple

  • Over the past year, I’ve had the pleasure of working closely with Joann in her role as a UX researcher, where she consistently demonstrated the kind of empathy, professionalism, and people-first mindset that would make her an outstanding addition to any guest-facing team. What sets Joann apart is her natural inclination to care for others. Even outside her formal responsibilities, she routinely offers her time and energy to support our operations and admin teams. Whether it’s stepping in during busy periods or helping colleagues who are overwhelmed, Joann is always the first to lend a hand—without needing to be asked. Joann also brings a warm, welcoming presence to every interaction. She’s someone who instantly puts people at ease—whether that’s during a user interview, a team meeting, or a quick chat in between projects. Her ability to create a comfortable, engaging atmosphere is something I’ve seen our manager recognize time and time again, especially for projects requiring empathy and tact.

    - Jasmine S.
    Senior Researcher at MetaMask

  • Joann currently serves as a key member of our Website Redesign Team, which consists of two developers, five UX designers/researchers, a technical director, marketing team members, and stakeholders. In this collaborative and agile environment, Joann has consistently demonstrated exceptional teamwork, professionalism, and generosity in sharing her expertise. She brings a deep knowledge of user research and UX design, helping guide discussions, clarify decisions, and ensure user-focused solutions. Joann’s ability to communicate effectively and collaborate with diverse team members has strengthened our entire project, fostering an environment of learning and growth

    - Aaron Y
    Marketing Director for the Seattle Asian Film Festival

  • Joann is a fantastic researcher. When she joined the team her impact was felt immediately and was instrumental in helping us scale our ux research practice and provide critical insights to the organization. She's also a fantastic person, bringing positivity and care to the team through all the ups and downs. She has a wide breadth of skills and is able to perform and synthesize insights using a range of sources and methods from analytics to usability testing and interviewing. She was an essential part of our team and I would highly recommend her to anyone looking for a skilled and experienced ux researcher.

    - Kent R.
    CEO at Feel Good Games

  • Joann was a member of my team focusing on improving our customer experiences with our sales platforms. Joann worked directly with sales teams and customers to survey them on the business processes and better understand pain points so she could work with the development team and product owners to come up with creative solutions. Joann showed her creativity and understanding of the customer journey in working with both constrained platforms like Salesforce as well as more open platforms that we used for our customer re-contracting process. I would happily work with or hire Joann again.

    - Matthew H
    Technical Program Manager at Rivian

  • Joann and I worked closely together on a Customer journey and the initial phases of a UI redesign for a re-book platform being proposed. Her positivity, professionalism and insight contributed greatly to both projects. Her management of internal company comunications was highly organized, warm and responsive. I highly recommend Joann for your team.

    - Jonathan B
    System Administrator

  • Joann was a very hard working employee while I was working at the Eisemann Center in Richardson TX. She asked questions as needed, but was always a solutions minded individual. She was self sufficient and could always carry a fun conversation off the clock. Joann is a quick learner, and a team player. I'd recommend her to anyone looking for a solid staff member.

    - Sean Trauth
    Production and Venue Supervisor

  • Passionate and dependable are the words that come to mind when I think about Joann. I have had the pleasure of knowing her for many years now, during which I have had the opportunity to rely on her in a number of leadership roles. Above all, I was impressed with Joann’s ability to take on and complete some of the most difficult and strange tasks. And, of course, her humor and ability to lighten the workday make her an ideal team member. To that end, Joann would be a true asset for any positions requiring leadership and dependability and comes with my fullest recommendation.

    - Chong C.
    District Attorney for Dallas County